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Tool Use: Please complete as much of this tool as possible.
Suggestions for using this tool:
A structured way to let ABT know about the product you would like us to reto present on your behalf; or, As a way of sharing an idea you have with ABT and the other participants. Submitted for feedback; or, As a way to ask ABT for assistance with product development. Important: Do not complete this form if you do not intend to communicate your product idea to ABT.
Important: Do not complete this form if you do not intend to communicate your product idea to ABT.
Product name: (Insert working title or protected name for product)
Product Owner(s) information if different than above:
Incentives Information here:
Who most needs the product? What is the primary purpose of this product or service? How is it used? How does it increase revenue, decrease cost or both? What type of support is needed for this product? What are the reasons someone would purchase it?
Define the market place. What are the characteristics of organizations that would use this product? How many organizations are there? How many units can potentially be sold? What is an appropriate price?
Who makes the decision to purchase this product? What criteria are used to make a purchase decision? How are those decision makers accessed?
How do purchasers of this type of product purchase/order them? How are they advertised? Who are the sellers of this type of product?
If the product is software, what are the system requirements? (Explain)
Is a connection to the Internet required? Yes, No Helpful (Explain how if yes or Helpful) Basic staff required to perform functions. Yes, No, Helpful (Add comments below.)
Special staff training: (Critical function staff requiring special training. Extent of training needed.)
Regulatory environment: (Any special credentials, bonds, etc. required in business.)
Have you secured rights to the idea, intellectual properties or products that you plan to develop? Yes No Unsure (Add comments below.)
Have you protected this idea, intellectual property or product in any way? Yes No Unsure
Is a review necessary to determine if someone else has protected all or part of your idea, product or intellectual property? Yes No Unsure
One Week Two Weeks Three Weeks Four or more Weeks Other (explain)
One Week
Two Weeks
Three Weeks
Four or more Weeks
Other (explain)
How are the products similar? What are the differences? Why would a purchaser choose one product over a the other?
How was the product outcome tested and verified?
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